Identifying your audience is the single most important thing you can do in any form of communication. The non-profit newsletter is no different. …

Yes, in the 21st century there’s still a place for good old-fashioned paper newsletters. A lot of nonprofit marketing or communications “experts” may disagree with …

Some people in the marketing or advertising world like to think the word “branding” has some special, magical meaning. I’m sure that for large, multinational …

In a for-profit company branding is essential. For a nonprofit it’s just as important. There have been many hundreds of books written on the subject …

Your agency brochure may be the single most important piece of marketing material your nonprofit has. It has to sell your organization to a number …

One of the most basic marketing items any nonprofit needs is an agency brochure.  The agency brochure is your organization’s calling card. It’s the one …

If you work at a small nonprofit you may have little or no marketing collateral. You know – those things like brochures, newsletters or an …

I’ve been working for non-profit organizations for more than 12 years, much of that time in development.  But I also have a background as a …