Branding

Some people in the marketing or advertising world like to think the word “branding” has some special, magical meaning. I’m sure that for large, multinational …

In a for-profit company branding is essential. For a nonprofit it’s just as important. There have been many hundreds of books written on the subject …

I’ve been working for non-profit organizations for more than 12 years, much of that time in development.  But I also have a background as a …