Uncategorized
Newsletters: Audience
Identifying your audience is the single most important thing you can do in any form of communication. The non-profit newsletter is no different. …
Newsletters: Introduction
Yes, in the 21st century there’s still a place for good old-fashioned paper newsletters. A lot of nonprofit marketing or communications “experts” may disagree with …
Brochures: Content
Your agency brochure may be the single most important piece of marketing material your nonprofit has. It has to sell your organization to a number …
Brochures: Design
One of the most basic marketing items any nonprofit needs is an agency brochure. The agency brochure is your organization’s calling card. It’s the one …
Introduction to Mission Marketing
I’ve been working for non-profit organizations for more than 12 years, much of that time in development. But I also have a background as a …
