Introduction to Mission Marketing
I’ve been working for non-profit organizations for more than 12 years, much of that time in development. But I also have a background as a reporter and writer so marketing communications is one of my passions. Marketing communications helps to support and advance almost all parts of a nonprofit but it’s especially true for development. Marketing communications is important to fundraising efforts weather its grants, special events, direct mail, web giving, email solicitations or other fundraising.
Medium to large nonprofits can afford to allot some resources to marketing communications. Small nonprofits often don’t have the resources to produce the marketing collateral necessary to kick an organization up to the next level. How does a nonprofit get the word out about all the good work they are doing in the community? For small nonprofits it’s a catch-22. Most of the time there’s no money for marketing materials – but at the same time it’s difficult to raise significant funds without some marketing materials.
Even a small nonprofit should make a marketing plan, even if it’s an informal plan, and find some resources to produce a simple set of marketing collateral. Nonprofits exist to advance their mission so they have an obligation to grow to serve a larger community.
This Mission Marketing video series is designed to provide real solutions. I’ll cover topics like branding and logos; brochures and flyers; how to write and produce a catchy newsletter, press releases, direct mail tips, web sites and I’ll provide information about the newer communications channels of email, social media, and video. What I hope to do is provide small nonprofits with information to easily and inexpensively create high-quality marketing materials that will help advance their organizations. Medium and large organizations are probably already creating marketing collateral but I hope they can learn something too.
Marketing is often a lower priority for small nonprofits. It takes a lot of time and the rewards tend to come slowly at first so it’s difficult to see the benefits. As a nonprofit professional I’m sure you’d rather be spending your time serving your clients. But like any other investment, marketing communications will help your organization expand. You owe it to those you serve to invest in marketing to help grow your organization now and into the future.
3 Responses
Jordon Lalli
December 2nd, 2010 at 6:58 am
1Never complicate the way you send out information. Maintain it short and to the point and your article promotion will certainly render much more income as compared to poor articles written with piles upon piles of happy talk with no real message to communicate.
Charlotte
January 27th, 2011 at 10:46 pm
2Good video. You mentioned marketing plan during this video. How about a video on marketing plans? What they are, why companies have them, what goes into a marketing plan, etc. The road map to success for your non-profit; what the goals are; the what, where, when, hows and frequencies of your marketing efforts and how all efforts are logged to track your successes. You can also use the logged data to see what is not working to see how to make improvements to your marketing efforts. The marketing plan must also contain a SWOT analysis, which you might want to make into a separate video.
Introduction to Mission Marketing TV « Mission Marketing TV
January 31st, 2011 at 9:01 pm
3[...] http://www.missionmarketingtv.com/introduction/ [...]
RSS feed for comments on this post
Share your comments